Client
Ferrero
The Kinder Pinguì Cocco product and characters become part of the game.
Work
Advergame
Cocco Game
The first Italian advergame: a video game built around a product and its characters.
- Period
- 1999
- Role
- Concept · Design · Development
- Client
- Ferrero
The first Italian advergame
In 1999 Artematica built Cocco Game for Ferrero, identified by the Italian Wikipedia entry on advergames as the first example produced in Italy.
The brand does not simply sit around the game: the product, its characters and its setting become the material of the interactive experience.
Role
From idea to build
Concept, game design and production are attributed to Artematica.
Year
1999
The project anticipates the systematic use of video games as a brand relationship in Italy.